Airbnb's typography revolves around Airbnb Cereal, an upbeat, humanist geometric sans designed with Dalton Maag to feel approachable, friendly, and readable in 34 languages.
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Plus Jakarta Sans captures Cereal's energetic circular curves and friendly open counters, while DM Sans brings the exact geometric stability needed for listing cards and price badges.
| Hierarchy Level | Size | Weight | Tracking | Line Height |
|---|---|---|---|---|
| Hero Display | 44px | 800 | -0.02em | 1.12 |
| Section Heading | 26px | 700 | -0.01em | 1.25 |
| Body Copy | 16px | 400 | 0em | 1.5 |
| Caption & Badge | 14px | 600 | 0em | 1.2 |
Airbnb uses Airbnb Cereal, a proprietary typeface family commissioned from Dalton Maag in 2018 spanning six weights across multiple writing systems.
Plus Jakarta Sans and DM Sans are the top free alternatives. Both feature circular geometric proportions and warm humanist curves.